OUR EXPERIENCE IS BASED ON OVER 150
INTERNATIONAL PROJECTS
IN THE LAST 20 YEARS

about ondesign

Led by Paola Pinnavaia since 1995,
the design firm continues to write a story of success and innovation

We believe on human-centered design that has the power
to change people’s lives and to create a better future.

Our approach over the years has always embraced this challenge
to deliver brands, products and experiences that create empathy,
furthermore win international awards
and guide business results and economic growth.

Quality, style and innovation are our imperatives
to always be competitive, projected towards the future
and to spread our projects and our Italian culture around the world.

about ondesign

Led by Paola Pinnavaia since 1995, the design firm continues to write a story of success and innovation

We believe on human-centered design that has the power to change people’s lives and to create a better future.

Our approach over the years has always embraced this challenge to deliver brands, products and experiences that create empathy, furthermore win international awards and guide business results and economic growth.

Quality, style and innovation are our imperatives to always be competitive, projected towards the future and to spread our projects and our Italian culture around the world.

Our work process
01 – Research & Analysis
In the first step we investigate the industry context of the client and so the competition, considering what are the needs to cover and what is the problem to solve. We analyse the specifications, the manifacturing materials, the design and the production techniques of the competitive products on the market.
02 – Design Direction
From the research we find one or more elements of differentiation of the product under design. We document as many alternative solutions and differentiation from competition as possible.
03 – Concept Ideation
Alternative sketches, 3D drafts are created. These are still in a prototype form, incomplete designs that are quickly created, touching various aspects of the product and have not yet been examined as to whether they are feasible or not.
04 – Selection & Fine tuning
Together with the client we evaluate the advantages and disadvantages of each proposal in order to select one of them or a combination of different features from more than one proposal.
We focus on the selected alternative and we work on finishing the final product. We review all the individual details to ensure that the project meets all the requirements and objectives of the initial brief.
05 – Execution & Spec Out
All the final files and documents are created. These include the three-dimensional model, the technical drawings and photorealistic images of the new product.
Finally, if needed, we guide and advise the client on choosing the right suppliers, depending on the requirements of the product.