MICROOLED

MICROOLED
CONNECTED GLASSES RESEARCH

Product definition and product positioning study to integrate Microoled’s head-up display (HUD) module into connected glasses.  Using the ‘ONdesign Dynamic map’ tool we have identified market segmentations and explored different use cases, consumer targets, dedicated features and product designs. The results of the research have been tested through qualitative focus group which identified the sport segment as the most promising.