MOTOROLA

MOTOROLA
STRATEGIC ANALYSIS FOR PRODUCT POSITIONING

Brand Strategy, image concepts and product design for the launch of a new line of Motorola mobile phones. Positioning main competitors on the socio-cultural trends mapping, a non-occupied area appears where Motorola could be positioned. This area suggests a precise direction to build a strong differentiation.

Creative exercise to verify consistency and effectiveness of core values application in building a complete brand design program.