Concept design, Ergonomy, Colour Design, Design development,
Models and prototypes, Production supervision
Connecting link between marketing and production, product design translates commercial ideas into tangible objects. ONdesign deals from its foundation with the design and development of successful consumer technology products and roadmaps and our projects are always based on a Human Centered approach. Indeed, this process places the user at the center of the creative process focusing the attention around the analysis of the expectations of the target audience, the understanding of their declared or hidden needs and the possibility of creating an empathic relationship between human and device.
The product as the first messenger of the Brand values
Our aim is to produce value and generate Brand Loyalty through the Product, which has always been the most direct way to transfer the perception of the Brand. This, in order to be memorable, must be able to dialogue with the consumer through its functional, emotional, social, aspirational characteristics so that the positive experiences generated by the interaction will in turn feed the values of the Brand.
The project coordination of the product design and its user interface
In the definition of technological products, the symbiosis and complementarity between hardware and software is the design key of ONdesign creative journey. We develop complete, consistent and coordinated experiences for our customers by creating a deep and substantial interaction between the physicality of the object and its intelligence, so that the use for the consumer is always simple, immediate, instinctive. We coordinate the expressive languages of the product form factor with the graphic codes of the user interface to obtain a distinctive and unitary result, with a strong visual impact and with a clear and recognizable personality.
In developing our projects, we try to maintain a focus on sustainability, both by creating products that have a low environmental impact, and by studying quality products that will be used in the long term, and by designing the use of reusable, biodegradable, recyclable materials.